A great way to help boost your business is to create social media accounts and use them frequently. If you have a website it can also help increase your traffic on there as well. Having social media along with a website can also make your SEO better. This is because you have a larger online presence. This will help you with branding, because the more places you can put your business out there, the more ways you can show what makes your business unique.
Having social media pages will allow people to see your product on a larger scale. With uploading images of your work, people can share them so that more people have a chance to see them. With people sharing your products on social media it means that you will be able to reach the younger generations easier as well. Millennials make up a large portion of our population, and most millennials are on more than one social media platform. You can use it to show off your products and jobs, and you can also keep up with what your competitors are doing as well.
Your customers are going to be what helps you on social media the most. With social media you can nurture that relationship with your current customers and create a relationship with potential customers. With this added level of customer service, you will be able to help more customers.
So how many people can you really reach on social media? According to Oberlo.com, 3.5 billion people use social media. This is almost half of the world’s population. To break it down a little more for you Oberlo.com also said around 2/3 of U.S. adults have a Facebook. That is Facebook alone. Around 90% of Millennials, 77.5% of Gen X, and 48.2% of Baby Boomers use Social Media. That would be 64.89 million Millennials, 50.53 million Gen X, and 34.52 million Baby Boomers for a total of 149.94 million people in the U.S. alone.
When customers are looking at products that they possibly want to purchase, about 54% of them use social media to research before they buy. In their research a lot of them reach out to companies through the social media site for quotes. Besides quotes, they can also easily ask other questions about your goods and services. If they have a positive interaction during this process with you, then they are more likely to use your services and recommend your business to friends and family.
Adding social media to your weekly routine can help your business grow significantly. Creating one will take just minutes and posting just once a week will keep you out there.